Cocooning. Consumers are shielding themselves from the harsh, Term Paper

Cocooning. Consumers are shielding themselves from the harsh, unpredictable realities of the outside world and creating safe, - Term Paper Example Tutor Signature: Date: Cocooning: â€Å"Consumers are shielding themselves from the harsh, unpredictable realities of the outside world and creating safe, â€Å"homelike† environments†. Introduction The following research is related to the topic cocooning. The report includes the discussion about the term and its implications in the current consumer behavior. The research also includes the implications of the term and the factors impacting the consumer’s behavior. Finally a conclusion has been drawn in the research. Cocooning Cocooning can be said to be as the condition or trend when people socializing less and retreating themselves in their home more. This trend has become popular after the significant commercialization of the electronic shopping. The consumers are shielding themselves from the unpredictable and harsh realities of the outer world and are retreating themselves into the safe, cozy and home like environments. People are more looking at the home saf e home concept. People and consumers have changed their buying habits because of the high fear of the crimes and no longer like to shop after dark. People are highly frightened by what they see. All the people are looking for developing safer ways to guard themselves against the mad world by burring themselves deeper into the more protective shells and the safe places like cocoons (Moe, 2012). Consumer behavior is changing with a rapid pace. These trends are presenting threat and opportunities to the large variety of organizations. With the changing lifestyle of people the buying behavior of people are changing drastically. People are becoming more career oriented and have very less time for shopping and other activities. There is a high change in the cultural trends of the consumers buying behavior. The cocooning consumer behavior trend is taking high positions in this competitive market place. The behavior of the consumers is changing with a high pace. With the cocooning behavior taking place the organizations need to go online. The cocooning consumer’s behavior is promoting the online shopping trend, and this will take high priority in the coming period (Danziger, 2005). Cultural trends affecting the consumer behavior With the changes in the buying patterns and the promotion of the cocooning behavior of the people there is a high increase in the online shopping behavior of the people. People are all the markets are looking for convenient way of shopping from the comfort of their homes. The organizations are looking for alternatives using which they can easily grab the customers and can entertain the customers buying behavior. People buying behavior has changed drastically in the recent years they have adopted several online buying means like fingertip shopping etc. people are looking for places which acts like cocoon for them. They want everything in the comfort of their homes. The heart of the every cocoon is the bedroom and the bath. People want pl aces where they can easily distress and get recharged. Smart homes are the need of the day which can make the lives of the people easier. People are more attracted towards the ways which can make their shopping experience more pleasant and easy, as compared to the previous visiting system. People look the lives as the homes and gardens are the last places where they want to control their lives. People in the current market period want everything on a click. They do not want to visit the stores and look for buying things. People